Das ruas de Nova York direto para… as ruas de Nova York, mas fazendo comercial de motoca.

Quem conta a história do comercial em sua conta do Vimeo é o editor do curta, Lawrence Bridges, que pela mesma época havia editado o vídeo de “Beat It”, do Michael Jackson. Diz o cara:

“As the editor I had to put this all together, and I was brought in for my background in music videos, where editing was hero and we were free to do whatever we wanted with footage. The more rules you broke, the better. The generation being advertised to at that point was probably the most cynical and suspicious toward the medium to date, and moreover, I had this monumental piece of music that I had to honor. For me, the answer was to make an “underground” short film”

Mesmo sendo um comercial, ficou massa.

Tags: campanha publicitaria, honda, lou reed, nova york