2007, o ensaio

, por Alexandre Matias


The 50 loudest websites in 2006 and what made them successful

Before looking into who will make headlines next year let’s see what made websites successful in 2006. In short: Marketing, Content, Usability, Design and Behavior are the main factors that make a website work.

1. Internet Marketing is a combination of Presence (how well is it pushed? How known is it?) and Self Dynamic (how well does it market itself as a product?).
2. Interactive Content is a combination of Constructivity (is the content/service productively usable? Are the texts authentic? Do they incite to write? Are they leading to positive action?) and Uniqueness (are they genuine? Are they special?)
3. Usability is a combination of Structure/IA (Are the contents organized in an understandable way? Where am I? Where can I go?) and the organisation of the User Interface (Do I understand where is what and why? Do I understand how it works? Does it do what I expect it to do?)
4. Web Design is a combination of Typography (Is the text easy to read? Is the typography web adequate?) and Attention to detail (does the website care about the little things? Is it characteristic and delicate or just bold?)
5. Online Behavior is a combination of Interactive Ethics (do the authors/owners have a positive open-minded attitude? Do they follow the basic rules of good manners?) and Democracy (Are they working towards a democratic open web or do they work only for their own pocket?)

Internet 2007 Predictions

After looking closer at what made the web in 2006, it is time for some bold predictions:

1. Apple keeps its iPod monopoly and increases its OS 5% market share to 5.1%
2. Google scores against Microsoft and Yahoo due to its massive marketing data advantage
3. Blogs bloom, and prepare for the 2008 election
4. Social networks become a place where members make money
5. Newspapers open up
6. Big ad investments start streaming in
7. New Internet focused ad agencies open up
8. Viruses and spam become an even bigger hassle
9. Yet Digital ID initiates a major change that makes the web more reliable, user and investor friendly
10. All in all 2007 is a preparation for the big infolution in 2008

Tirei daqui.